At Coca-Cola, we are dedicated to promoting a healthy lifestyle by taking meaningful actions to help people make informed choices about their beverages. Our commitment includes reducing sugar in our recipes, innovating low and no-sugar drinks, offering smaller portion sizes, and marketing our products responsibly. We understand the evolving health concerns of consumers and continually strive to create products that support well-being while maintaining the high-quality taste our customers love.
Commitment to Healthier Beverages
Coca-Cola has been continuously evolving to offer healthier beverage choices that align with consumer needs. With over 200 brands worldwide, including water, juices, coffee, tea, and sparkling beverages, we strive to support global health initiatives. We are committed to reducing sugar and promoting balanced lifestyles while ensuring great taste and quality. By offering a broad range of beverage options, we ensure that everyone can find a drink that fits their preferences and dietary needs.
Reducing Sugar for a Healthier Future
Our journey towards healthier beverages is backed by strong initiatives to reduce sugar. Together with industry peers at UNESDA, we have pledged to reduce sugar in soft drinks by another 10% between 2019 and 2025 across the EU-27 and the UK. This builds upon a 33% total sugar reduction since 2000, showcasing our dedication to public health. Sugar reduction is a complex challenge, but our research and development teams are constantly working on new formulations to ensure great-tasting beverages with lower sugar content.
We recognize that reducing sugar is an ongoing effort, and we remain committed to working with nutrition experts, public health organizations, and regulatory bodies to find innovative solutions that help people lead healthier lives. Through extensive consumer research, we continue to refine our recipes, balancing flavor with health-conscious choices.
Expanding Low and No-Calorie Options
To support consumers in managing their sugar intake, Coca-Cola has expanded its range of low and zero-calorie drinks. In 2022, 45% of our total volume consisted of low or zero-calorie drinks, with over two-thirds of our beverage portfolio offering no-sugar alternatives. Popular choices include Powerade Zero, Fuze Tea Low-Cal, Sprite Zero Sugar, and Coca-Cola Zero Sugar. Our innovations continue to provide delicious, refreshing options with fewer calories.
Low and no-calorie beverages have become increasingly popular among health-conscious consumers. As demand continues to grow, we remain committed to investing in research and development to create even more beverage options that deliver great taste without the added sugar. Our goal is to ensure that every consumer, regardless of their dietary preferences, can find a drink that fits their lifestyle.
Transparent Nutritional Information
We believe that consumers should have access to clear nutritional information to make informed choices. That’s why we provide front-of-pack nutrition labeling that follows EU regulations, incentivizes reformulation, and is based on scientific research. Since 2018, traffic light labels have been included on our core sparkling products in 27 European markets.
Providing transparent information is essential in helping consumers understand what they are drinking. Our commitment to clear labeling extends beyond just listing ingredients; we also educate consumers on portion sizes, daily sugar intake recommendations, and the benefits of balanced consumption. Through digital platforms and educational campaigns, we aim to empower consumers with the knowledge they need to make the best choices for themselves and their families.
Portion Control and Responsible Marketing
Coca-Cola recognizes the importance of portion control in maintaining a balanced diet. We offer a variety of smaller pack sizes to help consumers manage their intake effectively. In several markets, we also provide clear portion icons on multi-serve packaging to indicate appropriate serving sizes. Smaller portion sizes allow consumers to enjoy their favorite drinks while staying mindful of their overall consumption.
Moreover, we uphold strict responsible marketing policies. We believe that parents should decide what their children drink, and we ensure that our advertising does not directly target children under 13 years old. This policy applies to all media channels, including television, social media, sponsorships, and packaging, where the audience consists of 30% or more children. Responsible marketing is at the core of our business values, and we are committed to maintaining high ethical standards in all our marketing practices.
Supporting Active Lifestyles
Beyond offering healthier beverages, Coca-Cola actively promotes physical well-being through various initiatives. We support community programs, sports events, and partnerships that encourage active living. By collaborating with organizations focused on health and fitness, we strive to make a positive impact on global well-being.
From sponsoring local sports teams to launching global fitness challenges, we are dedicated to inspiring people to stay active. Our initiatives include partnerships with health and wellness organizations, fitness influencers, and government agencies to create programs that motivate people to adopt healthier lifestyles. By promoting a culture of movement, we encourage communities to engage in physical activities that improve overall well-being.
Sustainability and Health – A Holistic Approach
Our commitment to health and wellness extends beyond beverages—it includes sustainable practices that contribute to a healthier planet. We recognize that a healthy lifestyle is deeply connected to environmental well-being, and we are actively working to minimize our carbon footprint. From sustainable packaging solutions to responsible sourcing, we take a holistic approach to well-being.
By reducing plastic waste, increasing the use of recycled materials, and investing in eco-friendly production processes, we are making strides toward a more sustainable future. Our sustainability efforts align with our health initiatives because we believe that a healthy planet supports healthy people. Through water conservation projects and renewable energy investments, we aim to contribute to a healthier world for future generations.
Conclusion – Coca Cola Promotes Healthy Lifestyle
Coca-Cola remains committed to helping consumers lead healthier lifestyles by offering lower sugar options, transparent nutrition labeling, smaller portion sizes, and responsible marketing practices. Our goal is to empower people to make better choices while enjoying refreshing beverages that fit their lifestyle. As we continue to innovate, our focus on health and well-being remains stronger than ever.
Through a combination of product reformulation, consumer education, responsible marketing, and sustainability efforts, we are dedicated to making a lasting impact on public health. Our commitment to promoting a healthy lifestyle is not just about the beverages we create—it’s about fostering a culture of wellness that benefits individuals, communities, and the planet as a whole.
